By Madeline Scanlon originally published at Cannabis Business Times One of the most common CBD product positionings is relaxation—and for a good reason. According to Brightfield Group data, anxiety is the top reported condition consumers are treating with CBD, with younger generations most likely to report using CBD to manage anxiety. Brightfield has created a complex consumer group profile to better understand these younger, stressed consumers using CBD for anxiety: the Stressed Out...

By Pam Chmiel, originally published in www.cannabisbusinessexecutive.com/ Those in the 65+ age group are prime candidates to benefit from cannabis since it treats the symptoms they commonly seek relief from, like pain, anxiety, cancer, and degenerative conditions such as ALS, MS, and Parkinson’s disease. But there are unique challenges in getting this group to buy into the medicinal or recreational benefits of cannabis, more so than other demographics. The elderly tend to feel vulnerable,...