By Madeline Scanlon originally published at Cannabis Business Times

One of the most common CBD product positionings is relaxation—and for a good reason. According to Brightfield Group data, anxiety is the top reported condition consumers are treating with CBD, with younger generations most likely to report using CBD to manage anxiety. Brightfield has created a complex consumer group profile to better understand these younger, stressed consumers using CBD for anxiety: the Stressed Out Millennials, which Brightfield defines as millennials who report using CBD for psychological reasons like anxiety, depression and insomnia.
Millennials are navigating adulthood in a particularly stressful social, economic and political climates. As this group looks to manage their mental health, CBD brands are offering products they hope will fill Stressed Out Millennials’ need for psychological relief.